PRIVACY POLICY.

Privacy Policy — Blake McMullen Training LLC Effective Date: March 21, 2026 | Last Updated: March 30, 2026

Overview At Blake McMullen Training LLC, I take your privacy seriously. This policy explains how I collect, use, and protect your personal information in compliance with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

1. Information I Collect

• Identifiers: Name, email, phone number, date of birth, and address

• Health information: Injury history, medical conditions, and PAR-Q data necessary to design safe programs

• Biometric data: Wearable data (Apple Health, Whoop, etc.) synced via TrueCoach

• Financial information: Payment details processed through QuickBooks — I never store full card numbers

• Internet activity: IP addresses and browsing behavior collected via website analytics

2. How I Use Your Data I use your information only to deliver and improve my services — including building your training program, scheduling sessions, processing payments, and communicating with you. If you opt in at intake, I may send occasional training tips. I use Google Ads for retargeting, which under California law constitutes "sharing" of data. You may opt out at any time (see Section 5).

3. Service Providers I do not sell your data. I share it only with the following tools I use to operate my business, each of which is contractually obligated to protect it:

• TrueCoach — training programming and wearable data sync

• Calendly — appointment scheduling

• QuickBooks — billing and tax compliance

• Google Calendar — session scheduling

• Zapier — automated workflows between the above tools only, no external sharing

• Framer — website hosting and visitor analytics

• Google Ads — behavioral retargeting (opt-out available, see Section 5)

I use Claude (by Anthropic) for general business tasks. I do not input any identifiable client information into AI tools — all data used is anonymized.

4. Children's Privacy I occasionally train athletes under 16. I do not collect data from minors without explicit parental consent. Contact me immediately at blake@bmcmtraining.com if you believe I have done so.